Ciao! Design your story one page, pixel or strategy at a time.
Are you an author, publisher, or organization looking to develop compelling and elegant books, brands, and campaigns that get your ideas noticed? Studiolo Secondari uses design to marry communication and understanding so your message comes to life on the page and off.
How We Help
Bring your story to life — elegantly and effectively.
Design is more than just pretty type and illustration, it’s knowledge of the entire process — from a brand audit to content development and marketing that finds your audience and gets your big idea out there. Some ways we make that happen:
Branding & Digital Communications
A fresh set of eyes on your brand, website or project, that you don’t have the bandwidth or ability to manage. Help breaking down complex ideas so they resonate with and find your audience. If you’ve ever considered a Fractional Creative Director — Linda is available!
Book Design & Publishing Support
Someone who understands the ins and outs of book publishing, from manuscript development to printing, marketing and promotion. We'll help you develop or refine your content or manuscript to reach and delight your audience.
Strategy & Design Thinking
Facilitating business transformation through discovery and collaboration. We help you support and retain staff as well as solve challenges using Design Thinking. If you’ve ever considered a Fractional Creative Director — Linda is available!
Who We Help
As a creative designer who also understands the practical and critical business aspects of branding, publishing and running efficient teams and effective projects, Linda Secondari has been solving problems via design and operations throughout her storied career (over 2o,ooo titles and counting) — from major publishers to independent authors, nonprofits to think tanks.
Traditional Publishers
You’re a house that needs someone who understands your industry from book design and operations to marketing support and communications.
Leading Organizations
You need an outsider’s perspective with an insider’s knowledge to solidify your brand, optimize your communications, and polish your processes and procedures.
Independent Authors
You need expert guidance, editing and design help from someone who’s done this successfully and repeatedly and still loves it.
Client Success Stories: Our Work in Action
Revitalized Branded Publication System
The Organization for Economic Co-operation and Development (OECD)
OECD needed a revitalized publication design system customized to their brand. We absorbed their mission, translated it into the form of an accessible, vibrant design approach, and applied it to the organization’s multifaceted content, creating clear guidelines on how this should be used for future print and digital publication.
Full Case Study ➻
Engaging Visual Identity System
Association of University Presses (AUP)
The recently renamed AUP needed to rebrand and distinguish itself from other scholarly publishing organizations by developing an engaging visual identity.
We conducted a strategic analysis of the organization and its competitive ecosystem to develop differentiating attributes, positioning themes, and personality — infusing these insights into a creative vision and approach.
Full Case Study ➻
Brava Studiolo Secondari
Nothing makes us happier than happy clients…we might have bribed them with pasta.
Linda is able to translate complex design aspirations into executable strategies that amplify words and ideas through elevated design, but which also respect the budgetary, profitability and/or production needs of the business.
— Gigi Brienza, VP, North America Operations at Pearson
March 2023 Edition
I’m always Thinking Design (now you can too)
Thinking Design
Musings and informative content from the blog archives for your reading pleasure.
