What We Do

Studiolo Secondari is a creative strategy and design agency that brings clarity, elegance, and expertise to complex ideas. We help authors, publishers, and organizations shape exceptional books, brands, and communications — bringing big ideas to life with clarity, beauty, and purpose.

Our work lives at the intersection of storytelling and strategy—where editorial vision meets design intelligence, and where audience insight guides every creative choice. With over two decades of experience in publishing, branding, and digital platforms, we deliver thoughtful, effective solutions that connect ideas to audiences and bring bold visions to life.

At the heart of our practice is a belief in the power of well-crafted work—projects that are intentional, resonant, and built to last. We specialize in high-touch, high-integrity collaborations: book development for thought leaders and creatives, brand refinement for mission-driven organizations, and strategic coaching for authors ready to elevate their message and expand their reach.

Studiolo Secondari is an enterprise rooted in elegance, intellect, and impact.
We work best with clients who value discernment, refinement, and purpose—and who are seeking a creative ally to help them realize bold ideas with clarity, beauty, and grace.

Meet Linda

I’m a publishing strategist and creative director with a passion for transforming complex ideas into compelling, beautifully executed work.

After two decades leading creative teams at Oxford and Columbia University Press, I founded Studiolo Secondari to serve authors, publishers, and organizations with clarity, elegance, and strategic insight.

Our work lives at the intersection of storytelling and strategy— where editorial vision meets design intelligence, and where audience insight guides every creative choice. At the heart of my practice is a belief in the power of well-crafted work: projects that are intentional, resonant, and built to last.

I specialize in high-touch, high-integrity collaborations — book development for thought leaders and creatives, brand refinement for mission-driven organizations, and strategic coaching for authors ready to elevate their message and expand their reach.

Studiolo Secondari is an enterprise rooted in elegance, intellect, and impact.

I work best with clients who value discernment, refinement, and purpose—and who are seeking a creative ally to help them bring bold ideas to life with clarity, beauty, and grace.

Photograph: Hanna Rose Hunt

 

Meet the Studiolo Team

Whatever the size and scope of your project, our team of experienced professionals are here to ensure it’s a success. 

  • Emily Dodi

    EDITORIAL DIRECTOR

    When they can’t find the words, Emily helps organizations to tell their stories, find their voice, and capture the elusive. For Studiolo Secondari, Emily oversees editorial development, manuscript editing, and writing on the editorial end. She also supports independent authors in storytelling and refinement. For more than twenty years, Emily has been a writer of choice for Disney, ABC, Netflix, DC Universe, and other entertainment studios, publishing companies, and marketing firms.

  • Emily Peterson

    DESIGNER

    Emily Peterson is a junior designer and illustrator who was raised by an illustrator and a graphic designer-turned art teacher. After many years in theatrical costume design and construction where she was privileged enough to work on such major productions as Hamilton, Kinky Boots, Aladdin and Wicked, Emily is returning to the family culture of visual communication with enthusiasm and years of high-level creative collaboration under her belt.

  • Jordan Wannemacher

    SENIOR DESIGNER

    An award-winning book designer, Jordan won the 50 Books/50 Covers award from the AIGA and is the recipient of several other honors from The Association of University Presses (AUP) and the Book Industry Guild of New York (BIGNY). She started her career at Columbia University Press and most recently was Senior Designer at Rodale Books. Her clients include Flatiron Books, St. Martin's Press, and Rizzoli Books.

Strategic Partners

  • Laura Decker

    Laura Elizabeth Decker, JD, MPH, PhD, is an expert in storytelling that drives engagement and education. She is a copywriter and editor motivated by a precise understanding of language and the power of words.

  • Tricia Okin

    UX DESIGN LEAD & STRATEGIST

    A lead user experience designer and service designer, Tricia uses design thinking for the public good and the good of your business. As an experienced design leader and strategist who has practiced human-centered design for almost two decades, she brings design to bear on small and large scale human and business problems such as, educational innovation, open access health, or technology awareness. Her approach to design is holistic and inclusive, while also being driven by effective results.

What’s a “Studiolo”?

Studiolo noun / stu•dio•lo

  1. Italian, meaning little studio.  

  2. A small room, often dedicated to reading, studying and writing.

  3. A design studio in NYC that integrates left and the right brain thinking to solve design problems.