Creative Briefs: A Recipe for Success!

Have you ever struggled with Design projects that fail to meet your client's expectations?

If so, join Linda Secondari, award-winning Creative Director and Principal of Studiolo Secondari, for a hands-on workshop that will transform your approach to Creative Briefs.

In this interactive workshop, Linda will equip you with the knowledge and tools to craft a powerful Creative Brief (CB) that sets the stage for success. Learn how to lead with empathy and collaboration by developing a CB with your client and using the brief as the guide start on your road to success. Say goodbye to costly revisions and frustrated clients!

During this workshop, you will learn:

• How to use the CB development process to bolster confidence and eliminate imposter syndrome

• Get on the same page early on with your client by developing the CB collaboratively

• Leverage the Creative Brief to facilitate clear communication between teams and clients

• Use the CB as an assessment tool during design development and approval processes

• Rely on the CB to identify when a project has gone off course and is approaching out-of-scope territory

• Be empowered by the CB