Thinking Design

Get design inspiration, design operations tips, and recipes (from puttanesca to panzerotti) delivered monthly and prepare to have your mind stimulated and your mouth water. 

Time is Not on Our Side
Linda Secondari Linda Secondari

Time is Not on Our Side

Time is our most limited resource. Everyone’s time is precious. In business, we can hire more people and make more money, but the time we have is all the time we have, and it's because time is such a valuable and rare commodity that I want us to think about how we're using it. Meetings are a perfect example of time mismanagement, and there's something you can do about it.

Read More
Talking out of Sync
Linda Secondari Linda Secondari

Talking out of Sync

My Mother was a documentary film producer. Some of my earliest memories are of being in the editing studio where my mom worked with the editor to get the cut just right. Sometimes, the audio lagged the video and preceded the facial expression, which I thought looked so funny! The editor would immediately stop, say, “out of sync,” rewinding the master audio tape to line it up with the video; apparently, he didn’t think being out of sync was as funny as I did!

Read More
To Meet or Not to Meet?
Linda Secondari Linda Secondari

To Meet or Not to Meet?

During the Pandemic, meetings have increased by 10%! That’s 3 additional meetings a week! When are we supposed to get any work done? The first step to getting your productive time back is to conduct a meeting audit (understanding the different meeting types will also be helpful). Read this blog and learn all about ways to reduce and refine the meetings you have!

Read More
Are You Right Brained or Left Brained? How About Both?
Design Linda Secondari Design Linda Secondari

Are You Right Brained or Left Brained? How About Both?

According to the Centre for Educational Neuroscience, the left brain vs. right brain thinking view outlines that “the left brain is the analytical, logical, verbal half while the right brain is the creative, emotional, visuospatial half; individuals who have one side more active than the other are believed show corresponding cognitive styles and personalities.”

Read More
Aldus Manutius &amp; the Paperback</a>
Design Linda Secondari Design Linda Secondari

Aldus Manutius & the Paperback

Aldus Manutius (c.1450–1515) was the father of modern publishing. Born near Rome, he moved to Venice in the 1490s, where he formed the Aldine Press. The Aldine Press premiered an immensely popular new format well-designed editions of the secular classics Manutius called libelli portatiles, or portable little books because they easily fit in the hand of the reader, the first paperbacks.

Read More
WFH: What We’ve Learned (+ How We Can Do Better!)</a>
Design Linda Secondari Design Linda Secondari

WFH: What We’ve Learned (+ How We Can Do Better!)

“Working from Home,” only a few months ago, that phrase inspired envy, debate, and confusion. Then in March of this year, offices around the world were forced to embrace Working From Home (WFH) immediately and without any preparation! For some companies, the transition was more graceful than for others. As businesses consider the future, what can we learn from the recent past to inform our new ways of working?

Read More
Five Questions with Creative Director + Book Designer Linda Secondari
Design Linda Secondari Design Linda Secondari

Five Questions with Creative Director + Book Designer Linda Secondari

I love solving problems. To me, that’s what Design is, problem-solving. Need a way to communicate your business’ value to its clients and potential clients? A good brand package can help you solve that problem! Want to get your book into the hands of readers? A great book cover can help accomplish that goal! Need to make complex information understandable? A gifted text designer can solve for you!

Read More